1. What is the problem? (in the theoretical debate, the world)

2. Who cares? (an argument about its importance)

3. What have others done? (the lit review, but pointed as an argument)

4. What is your approach? (your general approach, the new idea)

5. What are you going to do explicitly? (your operationalization, investigation)

6. What will happen? (or did happen, if you have results)

7. What does this mean? (in terms of answering the problem)

8. Who cares? (in what way is this important)

9. Where will you publish these results?

10. What will you be doing in 5 years?